2020 Emmys: ABC and Television Academy Launch Virtual Media Center



As the 72nd Emmys go virtual, so too will the media covering them. ABC and the Television Academy are launching a virtual multimedia center that will serve as a home base for journalists and television crews covering this year’s ceremony from their homes.

“Instead of the traditional press rooms that have been held on-site in previous years, accredited press will have the ability to connect directly with Emmy winners in a virtual, real-time environment,” ABC and TV Academy are expected to reveal. in a joint announcement today. “This will ensure that talent can participate wherever they are in the world.”

The virtual media center will open as soon as the Emmy telecast begins on September 20 at 5:00 p.m. PT and will close approximately an hour after the show, allowing winners the opportunity to take the usual press tours – albeit from the comfort of the home. where they are. watch the broadcast.

As Variety First reported on Monday, instead of the normal Emmy ceremony at the Microsoft Theater in downtown Los Angeles, this year’s show will be presented by host Jimmy Kimmel across the street on a stage from the Staples Center. An army of around 140 live cameras will chronicle the nominees and winners at their homes (or any location they choose).

This means there is no Emmy red carpet this year, and also no reason for the press to gather at Staples Center, as the winners will all be teleported from all over the world. The producers are counting on the uniqueness of this year’s affair, and with the nominees cooperating in their own homes, to run this year’s show. “If you want to be sweaty on your couch, that’s also fine,” executive producer Ian Stewart said earlier. Variety. “It will be a lot more relaxed, a lot more fun, because we’re more into it together. He will go where he will go.

Normally, the press is stationed on the red carpet and also in several press rooms on site. Once the winners have given their acceptance speech, they are usually taken to the media center, where they take photos, do one-on-one interviews with a handful of TV stations (such as “Entertainment Tonight “and” Good Morning America “) on what’s dubbed” Winners’ Walk, “before heading to a large room with reporters on the deadline, who lead a brief press conference.

An ABC spokesperson said the network hopes to replicate that feature as much as possible with this year’s virtual media center. As usual, the acceptance speeches will be transcribed and available. And the virtual press room will allow journalists to see themselves and the talents interviewed. Media will also be able to download digital clips of the general press room interviews.

And media that usually have a one-to-one interview space on the “Winners’ Walk” will have a one-on-one virtual room in the Virtual Multimedia Center.

During this time, in the absence of authorized press photographers on site, all photographs will be provided by ABC and the Television Academy.

The 72nd Emmys air Sunday, September 20 at 8 p.m. ET / 5 p.m. PT on ABC.

[Photo: Sterling K. Brown in the Emmys Media Center during the 2016 telecast.]


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