Azusa Pacific University Opens Convergent Media Center – Media Relations

Azusa Pacific will unveil and open its new Convergent Media Center on Thursday, September 27 at 11 a.m. on West Campus, located at 701 E. Foothill Blvd., Azusa. Thanks to a generous grant from The Ahmanson Foundationthe new media center will equip journalism and public relations students with the experience needed to hone their skills and succeed as ethical professionals in these evolving industries.

the Convergent Media Center includes workstations, a sound stage and a broadcast recording studio. The center houses ZU Media, APU’s student-run converged media outlet, which produces a newspaper, audio and video content, and a magazine. Additionally, the center is home to a student-run public relations firm. Students will train across all media platforms, acquiring a well-rounded skill set.

“The Convergent Media Center is a transformative addition to the APU community, helping students become truth-seeking journalists, master the art of storytelling, and develop the skills to be faithful agents of change in the world,” said Kent Walls, assistant professor of journalism.

Jamie Roebuck-Joseph ’18, editor of ZU News, said working as a student journalist at APU gives her an advantage when applying for jobs and internships. “Hands-on experience is essential for journalism students. Whether it’s news clips, video packages, or radio segments, now is the time to build my portfolio, and the new space will help me do that.

Roebuck-Joseph said the Converged Newsroom will provide students with more opportunities to collaborate. “With our workstations right next to the sound stage and broadcast studio, we can share resources, draw on each other’s expertise, and solve problems together.”

According to the Reuters Institute for the Study of Journalism, “The process of convergence, versatility, the need to integrate digital network technologies and a new producer-consumer relationship have become the greatest challenges in journalism today” .

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