beIN Media Group Wins IABM’s “Best Broadcast/Media Company of the Year (2021)” Award

Doha: beIN MEDIA GROUP (“beIN”), the global sports, media and entertainment group, has been awarded “Best Broadcast/Media Company of the Year 2021” – one of the world’s most most prestigious awards for quality broadcast and media innovations – by the International Trade Association for the Broadcast and Media Industry (IABM).

beIN won the award for its outstanding coverage of UEFA EURO 2020, as the IABM website stated: “beIN produced outstanding coverage of UEFA EURO 2020 – the first major live sporting event since the global lockdown in March 2020. It did so despite ongoing COVID-19 restrictions and reached almost a billion views across the Middle East and North Africa (MENA) region, combining 15 hours of daily live studio coverage with expert analysis of local and international talent and 18 from the field. reporters in 11 European countries. All of this while continuing to deliver the rest of beIN’s important summer sports coverage – a fantastic achievement, especially given the enormous difficulties caused by the pandemic.”

beIN’s successful summer 2021 sports calendar was filled with major tournaments in various regional and international sports, including the 2020 Tokyo Olympics, 2021 COPA America, 2021 CONCACAF Gold Cup and Grand Slam tournaments in tennis, including Wimbledon, Roland-Garros, the US Open, and many more. beIN provided unparalleled coverage of these tournaments through a network of 24 channels – delivering specially curated content in three languages ​​(Arabic, English and French) to viewers in 24 countries across the MENA region.

On this celebratory occasion, Mohammad Al Subaie, CEO of beIN MENA, said: “We are delighted to have received this prestigious industry award, which is a testament to beIN’s leadership in the industry, especially in light of the exceptional circumstances the world has been going through in recent times.”

Al Subaie added: “Through its efficient operations and innovations, beIN has successfully met the challenges posed by the ongoing COVID-19 pandemic, reigniting the passion for football and sports for millions of viewers across the MENA region. The successful coverage of UEFA EURO 2020 and other global and continental tournaments reinforces our commitment to broadcast the biggest and most prestigious sporting event in the world, the FIFA World Cup Qatar 2022.MT”.

UEFA EURO 2020 recorded record viewership rates in the MENA region, with the average number of views for each match on beIN channels reaching around 18.8 million, while the number of views for the last game Italy v England increased. surpassed the 64 million mark. France, Italy, Germany and Portugal all saw over 30 million views on average for their matches.



beIN MEDIA GROUP is a leading independent global media group and one of the world’s leading sports and entertainment networks. The group distributes and produces an unrivaled range of entertainment, live sports and major international events across 5 continents, 43 countries and in 9 different languages ​​covering Europe, North America, Asia, Australasia and the Middle East and North Africa (MENA). beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the largest portfolio of sports rights of any global broadcaster; and through its iconic film studio MIRAMAX, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in the production and distribution of series and films, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, Turkey’s leading pay-TV operator, in August 2016; and now has more than 55 million subscribers worldwide. For more information about beIN MEDIA GROUP, please contact: [email protected]

© Press Release 2021

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