Broadcast media forced to innovate during COVID-19



Ssince mid-March, much of the country has been in various states of “lockdown” due to the COVID-19 crisis. With many businesses unable to open, the ones that may have worked from home. No person or business is immune to this temporary new normal and, in particular, the audiovisual media are changing.

Many presenters broadcast from their own homes. Meanwhile, stations like NJTV are still operating daily, even though the team is working remotely. But to make that happen, the station is getting creative in its operation. As a result, these innovations also help students in an interesting way.

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NJTV and broadcast media adapt to COVID-19

During this episode of One-on-one with Steve Adubato, the host of the show speaks with John Servidio by videoconference. Servidio is the Vice President of Subsidiary Stations at WNET and also the General Manager of NJTV. Their discussion centered on innovations in broadcast media during the coronavirus pandemic, including the NJTV Learning Live initiative; a program that helps teach children in grades three, four, five and six.

Thanks to TD Bank for making this video possible.

“I have used the expression that ‘necessity is the mother of invention’ a lot,” Servidio told Adubato. “It’s interesting when you have to do something, you find ways around it. Obviously, the technology has been there; we have the use of this technology, but we never would have thought of doing something like [online interviews] three weeks ago.”

“There can be permanent changes in the way we think about a lot of things, including television,” he adds.

NJTV Live Learning

These changes laid the foundation for a number of important initiatives, continues Sevidio. Among these is NJTV Learning Live; this live educational series helps children to continue their education at a distance. Each day the program runs from 9:00 am to 1:00 pm and includes four different teachers, all of different grade levels; Specifically, the teachers provide a program for third, fourth, fifth and sixth graders.

“Each teacher prepares their own lesson,” Servidio says. “They prepare their own material. [Teachers] prepare their own secondary sources, whether they are pieces of paper or crafts or bulletin boards or chalkboards in their own home. They prepare the lessons, and every day, a week before the broadcast, they record their sessions.

Want to know more about what NJTV Learning Live has to offer and when and where to watch? Discover this edition of One-on-one with Steve Adubato.

After that click here for more stories impacting New Jersey residents.

One on one with Steve Adubato

Top (Hero) Photo: © Tête-à-tête with Steve Adubato / Caucus Educational Corporation


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