Broadcasting, the media sector presents telecom operators with opportunities for digital transformation
The huge adoption of streaming services suggests that broadcast and media companies have avoided serious damage from Covid-19, but the pandemic has dealt a huge blow to film and television production and to movie channels, the inspiring them to transform their operations through digital solutions, says GlobalData. This creates great opportunities for telecommunications operators.
The data and analytics company believes that in this context, there are several opportunities for telecom network operators to help broadcast and media companies, especially with the emergence of 5G and the deployment of services. cloud and virtualization.
GlobalData added that these companies, which are adept at leveraging mobile, cloud, analytics and automation, will enjoy significant competitive advantages in terms of cost of activity, ability to reach larger audiences. broad and offer new ways of consuming content.
They will likely join online entertainment platforms such as Netflix, Amazon and Disney, which have benefited from the growing demand for content as people stay home during the lockdown and are likely to do so for a considerable period of time.
In its latest annual results, Netflix announced that in 2020 it had crossed the 200 million subscriber mark, far exceeding the expectations of the Wall Street analyst and even himself.
GlobalData’s study highlighted Asia Pacific (APAC) as the largest online video-on-demand market in terms of subscribers, which is expected to grow at a compound annual growth rate (CAGR) of 12 , 7%, from 231 million subscriptions in 2018 to 420 million in 2023. Yet, despite this growth, the pandemic has also impacted the supply of content in the region, from the delay in the production of new films to the cancellation of major sporting events.
This resulted in lost revenue from both content and advertising, mainly affecting content producers, pay TV operators, cinemas and broadcasters.
GlobalData believes that to alleviate these business issues, vendors must embrace and / or accelerate digital transformation plans. He says virtualizing IT and broadcast technologies and migrating on-premises systems to the cloud will facilitate this transformation and simplify operations.
He adds that 5G technology, global fiber networks and remote facilities will continue to reduce the need for large on-site production teams, expensive on-site installations and equipment, and will also increase coverage of live events.
In addition, 5G, multi-access edge computing and network slicing are considered to play a key role in improving the broadcast and media experience along the value chain in the future. not so far away. And as the media industry moves more and more to the cloud, GlobalData says it will be necessary for more partners to collaborate on the creation, distribution and aggregation of content from anywhere.
“Telecommunications networks play a crucial role in delivering content to consumers around the world,” said Siow Meng Soh, Research Director of GlobalData. “Increasingly, network operators are building stronger relationships with broadcast and media companies to provide services beyond the transmission network. Some operators have developed a practice dedicated to the broadcasting and media industry, offering solutions tailored to the needs of this industry and going beyond the content delivery network.
The research cited network operators such as BT, Tata Communications and Telstra as having a dedicated business unit to support the broadcast and media industry and offer solutions beyond connectivity, addressing different aspects of the broadcast media industry, including content creation, distribution, aggregation and user interfaces.
Soh advised telecom operators to look at use cases that were particularly beneficial for broadcast and media companies. “5G will become a key driver to enable remote production,” he said. “The technology can also be deployed in stadiums to improve the spectator experience, including the use of augmented reality, connected devices to assist referees, stadium streaming. The growth of 5G streaming is likely to be achieved in markets heavily oriented towards mobile viewing, such as China and India. “