Print media – Saar New Media http://saar-new-media.com/ Tue, 23 Nov 2021 21:51:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://saar-new-media.com/wp-content/uploads/2021/07/icon-6-150x150.png Print media – Saar New Media http://saar-new-media.com/ 32 32 New booking system puts print media online https://saar-new-media.com/new-booking-system-puts-print-media-online/ Tue, 09 Nov 2021 01:10:00 +0000 https://saar-new-media.com/new-booking-system-puts-print-media-online/ Tuesday, November 9, 2021, 2:10 p.m.Press release: MEA Digital agency MEA today announced the nationwide rollout of its online media reservation platform for classifieds. MEA’s media reservation system facilitates classified advertising through a single process that takes care of everything from layout and verification to reservation and shipping. Already used by some customers, MEA’s media […]]]>

Digital agency MEA today announced the nationwide rollout of its online media reservation platform for classifieds. MEA’s media reservation system facilitates classified advertising through a single process that takes care of everything from layout and verification to reservation and shipping.

Already used by some customers, MEA’s media reservation system has been updated with new features and for ease of use. The easy-to-follow online reservation system, coupled with personalized customer service, is an easy way to manage communication through classifieds.

Easy online booking for classified ads in print media

A one-stop-shop process that handles everything from layout to shipping

Personalized customer service saves money

Boards, insolvency practitioners, attorneys, and government agencies, who continue to communicate through classified ads, use MEA’s media reservation system to easily make reservations and save money.

The service connects to national and regional print media, creating a bridge between traditional print media and new connected ways of working.

Classifieds just got easy.Said Rod Macfarlane, director at MEA. “We move physical work practices to a single online process and make it easy for our customers to work remotely. “

A Media booking guide and YouTube preview is available for more details.

© Scoop Media


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Appropriate local print media funding models for Ukraine – expert report from the EU-CoE joint project https://saar-new-media.com/appropriate-local-print-media-funding-models-for-ukraine-expert-report-from-the-eu-coe-joint-project/ Sun, 07 Nov 2021 07:00:00 +0000 https://saar-new-media.com/appropriate-local-print-media-funding-models-for-ukraine-expert-report-from-the-eu-coe-joint-project/ The financial situation of many local print media in Ukraine is difficult, so it is necessary to study the experience of other European countries and the Council of Europe standards on state support for these media. Marius Dragomir, consultant of the joint project “The EU and the Council of Europe work together to support media […]]]>

The financial situation of many local print media in Ukraine is difficult, so it is necessary to study the experience of other European countries and the Council of Europe standards on state support for these media.

Marius Dragomir, consultant of the joint project “The EU and the Council of Europe work together to support media freedom in Ukraine”, in his recently published report “State financial support for the print media: Council standards of Europe and European Practices ”concluded that out of four main types of funding models for local print media that exist in Europe (direct grants, tax breaks, state advertising, project-based support programs), two more suitable for Ukraine are the project-based support mechanism and the direct public subsidy fund.

A project-based support mechanism is funding that covers the specific needs of print media, i.e. training and skills development, upgrading of technology or facilities, or maintenance processes. restructuring. This model would be preferable because it would also require the participation of the media, encouraging them to design their own operational and business models that guarantee both their financial sustainability and their editorial independence. For example, the Netherlands and Belgium have such experience.

“In the Ukrainian context, such a funding program should provide sufficient funding to cover the needs of all local print media that offer quality content. The fund should be designed to cover a longer period to ensure predictability and allow the media to plan for the longer term, ”explains Marius Dragomir in the report.

Alternatively, a state subsidy system in the form of a media support fund would help local print media in Ukraine build resilience and produce quality content for local audiences.

“For such a system to work, it must be designed to provide both basic financial support to all local print media as well as larger financial grants to media that offer or strive to offer content of high quality or who prove to have a solid vision of how to improve their operations, ”says Marius Dragomir in the report.

Direct subsidies in the print media sector are relatively rare in Europe. However, Austria, Finland, France and Sweden have such experience.

A third option would be a combination of the direct grant model and the project-based model, or provide tax exemptions for the media. If the funding helps the media to improve their financial viability, within a certain period of time the subsidy model can be phased out.

The expert mentions that whatever form of public funding aid is implemented, it is essential to ensure the independence of the media. The Council of Europe also stresses this in its recommendations. Thus, state funding should be based on a few key principles: transparency; funding schemes should be designed on the basis of clear criteria; State funding must meet both economic and socio-cultural needs as well as democratic needs; public media funding programs should be designed as a complementary and remedial measure rather than a dominant funding model.

High-quality and independent local media are essential to protect the national information space, develop media literacy, meet the information and cultural needs of local communities, develop pluralism in the coverage of both national processes and the life of local communities.

To recall, the National and Municipal Print Media Reform Act 2015 laid the groundwork for the privatization of the local press, a process that began in January 2016. As a result, a total of 615 publications were reformed, or around 96 % of total number. state and municipal media actually published at the end of 2018.

Link to the expert report.

Background information:

The project “The EU and the Council of Europe work together to support media freedom in Ukraine”, funded by the EU and the Council of Europe, aims to strengthen the role of the media, their freedom and their security.

Follow the project news on Facebook https://www.facebook.com/CoEUPSIS/


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Digital Yoog launches PR publication in print media in over 50 cities in India https://saar-new-media.com/digital-yoog-launches-pr-publication-in-print-media-in-over-50-cities-in-india/ Sat, 06 Nov 2021 07:00:00 +0000 https://saar-new-media.com/digital-yoog-launches-pr-publication-in-print-media-in-over-50-cities-in-india/ To share Tweeter To share To share E-mail With the advent of digital media and the reign of social media, news and other content is at your fingertips. But there are many regions and regions of the world where the print media still reaches. The regional press has its own value when it comes to […]]]>

With the advent of digital media and the reign of social media, news and other content is at your fingertips. But there are many regions and regions of the world where the print media still reaches. The regional press has its own value when it comes to relaying information of various types through the written press.

Due to the increase in information consumption in digital media, articles and content for print media lack creativity and have become commonplace. Capitalizing on this opportunity, Digital Yoog initiated the development of innovative content for print media for their client, existing and new. From infomercial to character creation, Digital Yoog does it all, with style.

Since the creation of Digital Yoog in 2019, the founder, Mr. Ganesh Sharma aka. Santy Sharma has helped many businesses turn around through innovative content marketing and public relations. Resources, in which PR is generated through the various media, are the key to the propagation of content and related campaigns and this is what Digital Yoog has too. With this trust in heart, Digital Yoog has executed numerous campaigns for its clients.

Digital Yoog now covers 30 cities across India for regional PR publishing and its content related work is undertaken. The eminent team of writers produce pioneering content. The team is separated to work on the tabloids and daily magazines in a different way.

The target audience is taken into consideration before the content is generated by the team to synchronize with the brands and services launched, in order to enhance the effect of the campaign.

Despite enormous competition from electronic and digital media, print media have survived and will continue to do so not only in fragments, but as a whole. For regional content, especially rural content, the written press is one of the effective means of communication and advertising. Digital Yoog not only governs the content but also the timing and space of publication, with expertise.

Whether it’s health or financial services magazines, newspapers or tabloids, Digital Yoog provides end-to-end solutions for businesses looking to connect with customers in a unique way.

Digital Yoog is one of those digital marketing companies that provides a range of services that are generally not available in-house for many due to their expertise or high expense. Ranging from strategic and corporate communications, risk mitigation, content promotion, employee engagement, brand promotion and more. Generating high quality PR content is the key expertise that Digital Yoog has.

The generated content is propagated through various trusted and verified media to provide maximum coverage of news, product, fame, etc. These media have been strategically chosen based on the readership base ranging from the elite to the masses.

When it comes to influential branding and marketing campaigns via infomercials, Digital Yoog’s competence is unbeatable. They have an in-house graphics team to handle all client design needs related to public relations and marketing.

Digital Yoog official website: https://www.digital-yoog.com/








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Stefanie Kriege, apprentice from Heidelberg, named Germany’s best print media technologist https://saar-new-media.com/stefanie-kriege-apprentice-from-heidelberg-named-germanys-best-print-media-technologist/ https://saar-new-media.com/stefanie-kriege-apprentice-from-heidelberg-named-germanys-best-print-media-technologist/#respond Fri, 29 Oct 2021 10:00:58 +0000 https://saar-new-media.com/stefanie-kriege-apprentice-from-heidelberg-named-germanys-best-print-media-technologist/ Apprentice Stefanie Kriege has been voted Germany’s best print media technologist. “I am really delighted to receive this award – it is overwhelming. I am really happy to be staying in Heidelberg after completing my training and I am excited about all the work I will be doing as a customer advisor in the company […]]]>

Apprentice Stefanie Kriege has been voted Germany’s best print media technologist. “I am really delighted to receive this award – it is overwhelming. I am really happy to be staying in Heidelberg after completing my training and I am excited about all the work I will be doing as a customer advisor in the company demonstration center.

  • Six apprentices from Heidelberg obtain top marks in their professions from the Rhine-Neckar Chamber of Commerce and Industry
  • The awards highlight the high standard and quality of vocational training in Heidelberg
  • Rhine-Neckar Chamber of Commerce and Industry launches radio and social media campaign

A total of six apprentices from Heidelberger Druckmaschinen AG (Heidelberg) ranked first with their final results from the Rhine-Neckar Chamber of Commerce and Industry (IHK Rhein-Neckar). Among them was Stefanie Kriege, who achieved sensational results, scoring better in her final exams than any other regional laureate from across the country and earned the title of “Germany’s best print media technologist”. . After completing her apprenticeship, Kriege now works at the company’s Print Media Center as a customer advisor for digital technology and the Prinect workflow. In this role, she is able to make the most of the foreign language skills she acquired during the Japanese studies she undertook before moving to Heidelberg.

Five other apprentices in the trades of “digital and print media designer”, “warehouse operator”, “technical product designer”, “mechatronics engineer” and “packaging technician” were each declared first in class at Rhine-Neckar by the region Chamber of Commerce and Industry.

“We are delighted with the results obtained by our apprentices during their final exams at the Chamber of Commerce and Industry this year again. This is an impressive sign of the high quality level of vocational training in Heidelberg, an area where we have already won many accolades, including the title of best training company in the region ”, explains Marcus A. Wassenberg, CFO and Chief Human Resources Officer at Heidelberg. “I would like to especially congratulate Stefanie Kriege on becoming the best print media technologist in Germany.

Vocational training in Heidelberg embraces the digital revolution and responds to the changes sweeping the professions. This forward-looking approach through training and qualification was recently recognized in a study by STERN magazine entitled “German companies of the future” (Deutschlands Unternehmen mit Zukunft). It is these high performing young people who are the future of the company.

IHK Rhein-Neckar is working with broadcasters bigFM and bigKARRIERE to organize a radio and social media campaign in which profiles and interviews are used so that everyone can learn a little more about the top rated apprentices and training organizations themselves. The campaign runs until November 15.

Applications open for the 2022 training year
Applications are still open for training and study programs from September 2022. Academic grades are not the only deciding factor when it comes to a training location in Heidelberg. Equally important are the social skills, personality and attitude of candidates towards their career. All details about vocational training in Heidelberg and a application portal can be found on the company’s website.


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North Carolina print media largely ignore a new ban on mailing those incarcerated in the state https://saar-new-media.com/north-carolina-print-media-largely-ignore-a-new-ban-on-mailing-those-incarcerated-in-the-state/ Wed, 27 Oct 2021 07:00:00 +0000 https://saar-new-media.com/north-carolina-print-media-largely-ignore-a-new-ban-on-mailing-those-incarcerated-in-the-state/ Local North Carolina media, especially print media, did not cover the extent of the impact of the state’s ban on mail to prisoners. Card and photo scans are not a substitute for the real artifact, and much of the contraband is not sent by post. And yet, these are details that nearly every outlet in […]]]>

Local North Carolina media, especially print media, did not cover the extent of the impact of the state’s ban on mail to prisoners. Card and photo scans are not a substitute for the real artifact, and much of the contraband is not sent by post. And yet, these are details that nearly every outlet in North Carolina has ignored.

Methodology

Media Matters searched print articles in the Factiva database of local North Carolina newspapers for any of the terms “text behind” or “text behind” or any variation of any of the terms “prison”, “inmate” “or” incarcerate “in the 10 words of” mail “,” letter “,” card “,” photo “or” work of art “from September 15 to October 25, 2021.

We have included the following newspapers: The Anson Record, Asheville Citizen-Times, The Biltmore Beacon, Bladen Journal, The Blowing Rocket, The Blue Banner, The Brunswick Beacon, Business-North Carolina, Carteret County News-Times, The Caswell Messenger, Charlotte Business Journal, The Charlotte Jewish News, The Charlotte Observer, The Charlotte Post, Cherokee Scout, Clay County Progress, The Clemmons Courier, The Chronicle, The Courier-Times, The Courier-Tribune, Crossroads Chronicle, The Daily Advance, The Daily Courier, The Daily Dispatch, The Daily Herald, The Daily News, The Daily Reflector, The Daily Tar Heel, The Dispatch, Duplin Times, The Enquirer-Journal, The Fayetteville Observer, The Franklin Press, The Franklin Times, The Free Press, The Gaston Gazette, The Graham Star, Greensboro News & Record, Hickory Daily Record, High Point Enterprise, The Highlander, Independent Tribune, Lake Gaston Gazette-Observer, The Laurinburg Exchange, The McDowell News, Mebane Enterprise, Th e Mec klenburg Times, Mitchell News-Journal, Montgomery Herald, Mooresville Tribune, Mount Olive Tribune, The Mountain Times, The Mountaineer, The Mt. Airy News, The Nashville Graphic, The News & Observer, The News Herald, The News of Orange County, The News Reporter, News-Topic, North Carolina Lawyers Weekly, The Pilot, Richmond County Daily Journal, Roanoke-Chowan News Herald, The Robesonian, RockinghamNow, Salisbury Post, The Sampson Independent, The Sanford Herald, Smoky Mountain Times, The Enterprise, The Stanly News and Press, The Star, Statesville Record & Landmark, The Stokes News, Sun Journal, The Sun-News, The Sylva Herald and Ruralite, Tabor-Loris Tribune, Technicien, Tideland News, The Times-News, Triad Business Journal, Triad Business Journal Online, Triangle Business Journal, The Triangle Tribune, The Tryon Daily Bulletin, The Warren Record, Washington Daily News, Watauga Democrat, The Wilson Times, The Yadkin Ripple or Yes! Weekly.

We have included all the articles on the ban, which we defined as cases where the ban was mentioned in the title or the first paragraph of the article. We have included news articles, which we defined as print articles in the news section of the newspaper, and opinions, which we defined as editorials, editorials, opinion pieces and letters to the editor. .

We also searched the Kinetiq database for transcripts for local television in Atlanta, Charlotte, Raleigh-Durham (Fayetteville), Greenville-Spartanburg-Asheville-Anderson, Norfolk-Portsmouth-Newport News, Greensboro – High Point – Winston- Salem, Chattanooga, Myrtle Beach-Florence, Greenville-New Bern-Washington, or Wilmington Markets for any of the terms “text Behind” or “textbehind” or any of the terms “prison”, “prisoner”, ” detained ”or“ incarcerated ”in the 20 words of one of the terms“ mail ”,“ letter ”,“ card ”,“ photo ”or“ work of art ”from September 15 to October 25, 2021.

We included all segments on the ban, which we defined as cases where the ban was the stated topic of discussion or where we found an important discussion about the ban. We have defined important discussions as instances where two or more speakers in a multi-topic segment discussed the ban with each other. We included news stories, which we defined as cases where the presenter or host reported the news without turning to a correspondent, and correspondent reports, which we defined as cases where a journalist or correspondent filed a call. relationship with the presenter or moderator.

We then examined all of the articles and segments identified to determine whether they included the perspective of a person currently or formerly incarcerated or a loved one of a person currently or formerly incarcerated or if the ban might have an impact. negative on the mental health of prisoners.


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State financial support for the local written press – discussion supported by the joint EU-CoE project https://saar-new-media.com/state-financial-support-for-the-local-written-press-discussion-supported-by-the-joint-eu-coe-project/ https://saar-new-media.com/state-financial-support-for-the-local-written-press-discussion-supported-by-the-joint-eu-coe-project/#respond Tue, 26 Oct 2021 22:07:00 +0000 https://saar-new-media.com/state-financial-support-for-the-local-written-press-discussion-supported-by-the-joint-eu-coe-project/ At October 26 the online discussion on state financial support for local print media was organized as part of the project “The European Union and the Council of Europe work together to support media freedom in Ukraine”. The discussion was based on the presentation of the expert study conducted in 2021 by Council of Europe […]]]>

At October 26 the online discussion on state financial support for local print media was organized as part of the project “The European Union and the Council of Europe work together to support media freedom in Ukraine”. The discussion was based on the presentation of the expert study conducted in 2021 by Council of Europe consultant Marius Dragomir. The expert presented the main types of state financial support to local news organizations in European countries and suggested several options for Ukraine taking into account the local context and the funding threats and benefits of each option. The report’s findings sparked heated debate among some sixty local print editors.

The 2015 law on the reform of the national and municipal print media laid the groundwork for the privatization of the local press, a process which began in January 2016. As a result, a total of 615 publications were reformed, or about 96 % of total number. state and municipal media that were effectively published at the end of 2018. The financial situation of many local print media in Ukraine is on the verge of collapsing, so there is an urgent need to introduce an effective model of support for the State.

Background information:

The project “The EU and the Council of Europe work together to support media freedom in Ukraine”, funded by the EU and the Council of Europe, aims to strengthen the role of the media, their freedom and their security.

Follow the project news on Facebook https://www.facebook.com/CoEUPSIS/


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All of our campaigns contain a healthy mix of digital and print media: Damyant Singh Khanoria https://saar-new-media.com/all-of-our-campaigns-contain-a-healthy-mix-of-digital-and-print-media-damyant-singh-khanoria/ Fri, 17 Sep 2021 07:00:00 +0000 https://saar-new-media.com/all-of-our-campaigns-contain-a-healthy-mix-of-digital-and-print-media-damyant-singh-khanoria/ In the competitive smartphone market, brands are well aware that the consumer experience does not end at the point of purchase but goes far beyond. This is where the aftermarket experience comes in and plays a huge role in overall consumer satisfaction. Aware of this fact, OPPO India recently launched a three-film digital campaign to […]]]>

In the competitive smartphone market, brands are well aware that the consumer experience does not end at the point of purchase but goes far beyond. This is where the aftermarket experience comes in and plays a huge role in overall consumer satisfaction. Aware of this fact, OPPO India recently launched a three-film digital campaign to showcase its after-sales service through the Sharma-Verma columns.

According to Damyant Singh Khanoria, Marketing Director, OPPO India, these digital films beautifully showcase what makes OPPO the leader in after-sales service, the brand’s customer focus, attention to detail and rapid resolution of issues. complaints that customers can count on. . He adds, “This engaging campaign also promises to take its viewers on a journey with the duo to learn about OPPO’s after-sales services and underlines how easy and reliable the repair / inspection process is for any customer.”

According to Khanoria, “OPPO’s after-sales service has been built on the tireless efforts of teams at more than 500 service centers to resolve customer questions. The films highlighted the outstanding and prompt after-sales service offered by OPPO. Highlighting features like free inspection, 30-day replacement, and fast service and repair, each video shows the functional benefits of each of these services.

The brand currently has more than 500 service centers in 500 cities in India and aims to become the benchmark in after-sales service. Elaborating on the same, Khanoria shares, “We aim to strengthen the service center network to more than 600 stores by the end of 2022. Keeping in mind the convenience of customers, free inspection, replacement in 30 days and prompt service and repair are key tenets of our after-sales service promise. These are things that make a big difference to our consumers. OPPO customers rated OPPO as having the lowest wait time, being picked up within 15 minutes of arrival. We also provide customer support status updates via WhatsApp and SMS. We introduced a dedicated 24/7 AI powered ‘Ollie’ Chatbot for consumers to solve 94.5% of queries. A Platinum Care hotline exclusively serves Reno and Find users providing 24 * 7 * 365 day support in Hindi and English.

OPPO Marketing in a Cluttered Category

The marketing aspect of a smartphone business goes beyond the camera and hardware and relates to participation. From a marketing point of view, Khanoria explains: “OPPO ran several significant campaigns such as direct sales with Flipkart and the one-time unboxing of the Reno6 with Ranbir Kapoor. We also did an integrated campaign including design, look, feel, social teaser campaign, e-commerce launch, and unboxing movie for the Reno6 series. We found a new take on the #EmotionsinPortrait global brand idea for India for the Reno6 series and collaborated with Instagram to start the quest for the next generation of emerging video makers across India. These campaigns were aligned with our efforts to create a deeper emotional connection with the audience. We continue to partner with celebrities in fields like sports and entertainment. The idea is to showcase the same value and determination as OPPO and create an experience that will help our audience resonate with the brand.

After the lessons of 2020, marketers and advertisers are turning to the forefront and fully embracing digital to reach their target audience. Sharing ideas on what the preferred media mix remains for OPPO for this campaign as well as the brand’s efforts to come, Khanoria said, “Even though digital is leading the way, print is still gaining ground in helping customers. brands to build credibility and leverage it helps build trust. and credibility. That’s why all of our campaigns contain a healthy mix of digital and print media to help reach a wider audience. Interestingly, the marketing strategy adopted by the brand helped it grow in a declining market in 2020 and sales continued to grow with a 33% increase in brand preference. In fact, according to Khanoria, OPPO remains the market leader in Southeast Asia.

New innovations and changing trends

Along with the consumer experience, new innovations are a hallmark of the smartphone industry. With physical events appearing to be a distant possibility, most brands, including OPPO, are virtually making new launches, which also gives them a bigger audience and greater stakeholder penetration. Khanoria adds, “To set ourselves apart from the clutter of mundane monologues of virtual launches, we unveiled F19 Pro through a one-of-a-kind online music concert, with thrilling performances. In addition, our collaboration for an online campaign with Ranbir Kapoor for the unboxing of Reno6 5G has received a great response from consumers. With the launch of the OPPO Reno6 series, we have experienced a one-of-a-kind live sales marketing on Flipkart. The intention was to generate engagement for OPPO’s latest offering, the Reno6 5G via an interactive format. The format has reached nearly 33 million people nationwide and even got a huge spike in orders for the device. We launched nine smartphones in 2021 that have resonated with our consumers. The pandemic has resulted in increased consumption of smartphones and OPPO has ensured that demand and needs are met with the latest technology and smooth distribution of our products. Through our innovative innovations and a design that will appeal more to our audience and high-end customers around the world, we aim to establish a unique position for the brand. “

Speaking about the upcoming trends in the smartphone industry, he adds, “During the research, we realized that consumers are looking for a smartphone that is not only future-ready, but also offers high-end performance, and a 5G compatible device will provide them with the best of both worlds. The 5G era will see the growing importance of the video era, and it will allow more growth and opportunities for innovations in advanced technologies for abbreviated video creations and video editing tools. The coming era will also see the seamless integration of software and algorithms that redefine the future of smartphone innovations. The possibilities in this area are immense and they hold the real power to improve the user experience. With the emergence of computer photography, smartphones have been able to take advantage of the increasing computing power of devices and improved cloud technology to overcome the traditional limitations of smartphone camera hardware. At OPPO, our core belief is “technology for humanity, kindness for the world”, and we are working tirelessly to deliver meaningful innovations that will make the lives of all of our users better and smarter.

Read more news on (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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How is the print media recovering after the second wave of Covid? https://saar-new-media.com/how-is-the-print-media-recovering-after-the-second-wave-of-covid/ Thu, 16 Sep 2021 07:00:00 +0000 https://saar-new-media.com/how-is-the-print-media-recovering-after-the-second-wave-of-covid/ The first quarter of fiscal year 2021-2022 has been difficult for the Indian newspaper industry due to the second wave of Covid-19. The next three months – July, August and September, however, were pretty positive in terms of ad and broadcast revenue. Sources within leading Hindi newspaper Dainik Bhaskar said the newspaper showed promising month-to-month […]]]>

The first quarter of fiscal year 2021-2022 has been difficult for the Indian newspaper industry due to the second wave of Covid-19. The next three months – July, August and September, however, were pretty positive in terms of ad and broadcast revenue.

Sources within leading Hindi newspaper Dainik Bhaskar said the newspaper showed promising month-to-month growth and posted double-digit growth in the second quarter of fiscal 22 compared to the same period in 2019.

“Almost all categories started to respond strongly from July. Traffic nationwide is increasing and advertising from segments such as OTT, grocery, delivery apps and edtech has increased after Wave 2, ”an executive told BestMediaInfo.com who did not want to be quoted.

“We had a strong acceleration in August, which was a good month for advertising. We have experienced robust growth in categories such as real estate, education, automotive, FMCG, jewelry, healthcare, BFSI industry, and more. This was strongly supported by the emerging categories. such as OTT, grocery and delivery apps, edtech. The result was that August ended with double-digit growth compared to August 2019. A few of our states had strong double-digit growth. Obviously, if we compare the growth compared to August 2020, it is multiple. But we don’t see 2020 in our 2021 monthly plan, ”the executive said.

“September has also started very well and we have had one of the strongest Ganesh Chaturthi in many years,” said the executive. All of the categories mentioned above continue to gain momentum and are also seeing new types of advertising such as cryptocurrency.

With the vaccination campaign growing stronger in August and September, they expect a spectacular holiday season with all major markets consuming a lot, he said.

On the flip side, a senior executive at a major English newspaper said no newspaper could return to 100% of 2019 levels despite big growth numbers, as many people have moved from physical newspapers and magazines to digital versions. “There is no way that all readers who have switched to digital versions will return to physical copies. A 100% readership will never be back, not just for my newspaper but for any newspaper for that matter,” he said. -he declares.

Suresh Balakrishna

Suresh Balakrishna, chief financial officer of The Hindu, said growth over the past three months has been exponential. “We have reached 80-100% of 2019 levels and will maintain the same growth provided the third wave does not occur,” he said.

Last year, the months of April, May and June were completely wiped out. Compared to that, in April of this year they did pretty well, but the second wave then happened, he said.

“However, from a business point of view, the second wave was milder than the first,” he added.

During the first wave, there was this misconception that newspapers were spreading the virus. But by the time of the second wave, the myth was debunked. “Therefore, we did not see a serious impact on the readership during the second wave,” he explained.

As for activity after the second wave, it started to pick up from July and August was very good, he said. “Almost every newspaper had a good August, but I think The Hindu especially had the best August,” Balakrishna said.

Abhishek Karnani

Abhishek Karnani, director of the Free Press Journal, said they had not only improved their readership, but also brought circulation back to the pre-pandemic era.

“Compared to last year, we are 50% higher in terms of revenue growth,” Karnani said.

The growth is mainly coming from the e-commerce sector, retail and BFSI, and they are quite optimistic about the season ahead, he added.

Verghese chandy

Verghese Chandy, vice president of marketing and ad sales, Malayala Manorama, said business is recovering faster after the second wave compared to the first wave.

There was complete uncertainty in the first wave and no one had a clue how to deal with it, he stressed.

“April was very good and the lockdown started from May. May was very bad, in fact, lower than last year. But it started to recover from June and there was year-over-year growth in July. The statewide lockdown was lifted in the second week of August, and it showed a 30% increase in the month from a year ago. This represents nearly 84% of 2019, ”he stressed.

L Adimoolam

L Adimoolam, commercial and technical director of Dinamalar, said its business grew 40% month-on-month in the months following the second wave.

“We don’t know when we will reach the 2019 level, but we have reached 70 to 80% of 2019,” he said.

MV Shreyams Kumar

Speaking to BestMediaInfo.com, MV Shreyams Kumar, managing director of Mathrubhumi newspaper, said printing worked very differently in the southern market. “Kerala is the only state where the overall reach of printing exceeds that of television. Luckily for us the holiday season debuts in Kerala with Onam and we can proudly say we did better than it did. August 2020, “he said.

Newspapers consistently believe that the impact of the second wave was lighter than that of the first wave, followed by a rapid recovery.

Info@BestMediaInfo.com


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TAM Adex, Marketing and Advertising News, AND BrandEquity https://saar-new-media.com/tam-adex-marketing-and-advertising-news-and-brandequity/ https://saar-new-media.com/tam-adex-marketing-and-advertising-news-and-brandequity/#respond Sat, 11 Sep 2021 07:00:00 +0000 https://saar-new-media.com/tam-adex-marketing-and-advertising-news-and-brandequity/ Kalyan Jewelers, Joy Alukkas, Malabar Gold, main advertisers in print media: TAM Adex. By Chehneet Kaur Television, print, radio and digital media platforms have seen their numbers change dramatically during the second wave of the pandemic. According to a recent report by TAM AdEx, TV advertising volumes for the retail-jewelry store category increased 52 percent […]]]>
Kalyan Jewelers, Joy Alukkas, Malabar Gold, main advertisers in print media: TAM Adex.

By Chehneet Kaur

Television, print, radio and digital media platforms have seen their numbers change dramatically during the second wave of the pandemic.

According to a recent report by TAM AdEx, TV advertising volumes for the retail-jewelry store category increased 52 percent in Jan-Aug’21 compared to Jan-Aug’20 while print ad space increased by 52 percent in Jan-Aug’21 compared to Jan-Aug’20. experienced strong growth of 70 percent for the same category. Over 150 jewelry advertisers advertised over 170 brands on television, over 2,170 advertisers advertised over 2,290 brands on paper, over 170 brands advertised on radio and 330 more on digital.

Lalithaa jewelry mart tops the list of major television jewelry advertisers with 32 percent shares, followed by jewelers Kalyan with 10 percent and Malabar Gold with 8 percent. At its lowest, Bhima Group, KD & Sons and Akshaya Gold were at 3% each. While, on paper, Kalyan Jewelers topped the list with 17% shares, followed by Joy Alukkas, Malabar Gold and Reliance Retail with 12%, 11% and 3% respectively. On radio, Joy Alukkas, GRT and Malabar topped the list with 12 percent, 6 percent and 6 percent, respectively. Digital media saw Malabar Gold, Joy Alukkas, PC Chandra lead with 24, 8 and 7 percent shares, respectively.

The written press occupies third place, after television and social media, as the most credible source of information …

In terms of program categories, the newsletter was the most preferred and topped the list with 43 percent shares. Next come songs from movies, feature films and movie magazines at 11 percent, 10 percent and 7 percent respectively. Comedy and Fitness were at their lowest with 2 percent and 1 percent share respectively. 20-40 seconds was the ad size preferred by jewelry category advertisers with 58 percent share. English, Hindi and Tamil were the most published languages ​​in newspapers with 26, 20 and 13 percent shares, respectively.

My Kalyan Jewelers, Pothys Swarna Mahal, Kalyan Jewelers Aishwaryam were among the top 10 jewelry advertisers in the market.

Mehul Kapadia, Global Head of Marketing, Multinationals and Corporates, Vodafone Business talks about her journey from engineering to advertising to sports marketing …

Radio stations from 4 southern states accounted for 48 percent of radio ad volumes for the category between January and August 21. Tamil Nadu, Maharashtra, Andhra Pradesh and Gujarat gained maximum ad share on state-level jewelry.

Display ads accounted for over 90% of total ad insertions by jewelry category between January and August 21. Among digital platforms, mobile display topped 48 percent share, followed by desktop display with 44 percent of the shares.

Watch BE + with Ambi Parameswaran: conversation with industry leaders like Jasneet Bachal, Harish Narayanan, Deepali Naair, Siddhesh Joglekar and more


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500 Festival Welcomes Current Publishing, LLC as Print Media Partner • Current Publishing https://saar-new-media.com/500-festival-welcomes-current-publishing-llc-as-print-media-partner-current-publishing/ Thu, 09 Sep 2021 07:00:00 +0000 https://saar-new-media.com/500-festival-welcomes-current-publishing-llc-as-print-media-partner-current-publishing/ The 500 Festival, a non-profit organization offering rewarding events and programs that celebrate the spirit and heritage of the Indianapolis 500, announced on September 9 that Current Publishing, LLC is its new print media partner for 500 Festival Miler series presented by OrthoIndy and 500 Festival Off the Grid presented by KeyBank. “The 500 Festival […]]]>

The 500 Festival, a non-profit organization offering rewarding events and programs that celebrate the spirit and heritage of the Indianapolis 500, announced on September 9 that Current Publishing, LLC is its new print media partner for 500 Festival Miler series presented by OrthoIndy and 500 Festival Off the Grid presented by KeyBank.

“The 500 Festival Miler Series, presented by OrthoIndy, and the 500 Festival Off the Grid, presented by KeyBank, are essential events for the 500 Festival in which we invite current readers to participate,” said Bob Bryant, President and CEO of the management of the 500 Festival. “We look forward to partnering with Current Publishing to expand the reach and impact of these two important events as we continue to activate our mission to enrich lives and foster positive community impact throughout Indiana.”

Current Publishing is a Carmel-based newspaper and digital company that serves Carmel, Fishers, Geist, Noblesville, Westfield, and Zionsville for free through US Mail every Tuesday.

“We’re excited to partner with the 500 Festival and help create a brand people already love and trust in our wonderful communities,” said Ben Weir, co-owner of Current Publishing.

The 500 Festival Miler Series consists of three single-distance running and walking events, a 3-Miler race, a 6-Miler race, and a 10-Miler race that start and end in downtown Indianapolis. Each race’s schedule coincides with a typical training schedule for a spring distance race, the perfect low-pressure opportunity for participants to assess their progress towards the OneAmerica 500 Festival mini-marathon or one. spring distance race of their choice. These events also provide participants with the opportunity to get active and achieve their fitness goals.

The 500 Off-Grid Festival is the first Indianapolis 500 Race Weekend celebration to drink to a successful May and the upcoming Indy 500 race. This race watch tradition is a night of merriment and fun, with an eclectic audience business, corporate, civic and social leaders. The black tie event also features a live televised red carpet, welcoming famous guests and special VIP guests to town for the race weekend.

To learn more, visit 500festival.com Where youarecurrent.com.


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