Comparison: How Some Media Handled Tesla’s ‘Recall’ Versus Porsche’s Recall
There is a distinct difference between the number of mainstream media that have covered Tesla’s software update and Porsche’s next actual recall. Although Tesla’s update was called a recall in documents shared by @ Ray4Tesla, it is actually a wireless software update. In the case of Porsche, Taycan owners should go to dealerships to get their patch (although it is also a software patch).
Porsche CEO NA on Taycan EV Global Recall: “This is a software fix, so we invite all customers to come to the Porsche Center, it will take about 90 minutes, a software update and you are good to go ! 🤔 $ TSLA #You’re here #EV @Elon Musk pic.twitter.com/BlhHaqvC1k
– Tesla New York (@TeslaNY) July 1, 2021
In the tweet above, Twitter user TeslaNY shared a clip of Squawk exclusives. In this clip, Porsche CEO in North America Kjell Gruner spoke about the upcoming recall. He stressed that Porsche’s most important goal is safety and noted that 20 out of 10,000 cars had the problem they were trying to solve. He also said: “This is a software fix, so we invite all customers to come to the Porsche center. It will take about 90 minutes, a software update, and you are good to go! “
This is a bigger problem than Tesla’s latest cruise control “recall”, and unlike Tesla owners, Porsche owners will actually have to take their cars to the dealership for repair. $ TSLA $ VWAGY @Elon Musk https://t.co/wULl3IKt6H
– Entire Mars Catalog (@WholeMarsBlog) July 1, 2021
Both companies voluntarily decided to fix an issue with their products, and in both cases it was a software issue. This is where the comparisons end.
Tesla’s “reminder” is a software update like the one on your phone. Tesla said it would contact its customers through the service center to upgrade their vehicles – and then it would be enough to press a button or two. Ray4Tesla also shared a demo of how Tesla is fixing the issue with the update.
In the case of Porsche, the CEO explained that customers will have to go to a Porsche center (aka a dealership) where they wait 90 minutes for the fix. Even though it’s still a software update, it’s a very different customer experience and clearly a difference in technological capability.
Observation on how the mainstream media handled recalls
This is what sets Tesla apart from traditional automakers: Tesla ‘massive recall’ done in 10 to 15 minutes from the comfort of your home while Porsche owners have to visit dealerships to fix their software issues, not to mention waste another 90 minutes of their waiting time. https://t.co/TYoSIi2w59
– Ray4Tesla⚡️🚘☀️🔋 (@ ray4tesla) July 1, 2021
Keep in mind that this is only an observation and not a denigration of the millions of writers, reporters and journalists working in the media. Also, keep in mind that I am referring to an entity that makes money from the headlines, and not to people working for the institution.
Some common headlines referring to Tesla’s “recall” include:
Note that there is a difference in the numbers. I reported this when the news first came. Reuters and Bloomberg had different numbers. Each title makes you think Tesla recalled these vehicles – that people had to return their cars. This is not the case at all, as we have already pointed out.
In an article by Yahoo! Finance, said the anchor, “a big black eye for Tesla today in China after the government ordered almost all Tesla cars to be repaired to address a safety issue.”
Not only was she not really a “big black eye”, but she was wrong. Tesla was not ordered to do so. Tesla volunteered to perform the software update.
The above titles include the words “may” or “apparently” and clearly define the problem as a software problem or a complete loss of power. However, the headlines aren’t as urgent as with Tesla. There are no “black eyes” or catchy numbers that will quickly grab your attention. It should be noted that there was no number provided on how many Taycans will be recalled. If it was Tesla, I think those headlines would read something like this:
Tesla could recall thousands of electric vehicles due to sudden power loss issue
Tesla reportedly recalling most of its electric vehicles over safety issue
What I mean is that the media tends to exaggerate everything about Tesla news while other automakers get a pass.
When Tesla has a recall, the media makes it sound like the end of the business.
When Legacy Has A Recall, Media Make It Look Like They’re Getting The Cars Ready For Summer Camp pic.twitter.com/yGpOCPfBGg
– 🐶Count of FrunkPuppy🐶 (@ 28delayslater) July 1, 2021
An example – Bloomberg
Let’s see how Bloomberg, which also used the term ‘black eye’, covered the Tesla software update and the Porsche recall just to add more context here.
You’re here :
There is no black eye for Porsche. The title and article are presented without any emotional trigger. In 2013, Business intern stated that Bloomberg News pays its journalists more if their articles move the markets. Now, I’m not sure if that’s still the case – there’s a chance they might have stopped – but if it still is, then these titles reflect more than just a bias.
I might be a small Tesla shareholder and an Elon Musk fan, but I try to be as fair as possible when covering other EVs or sharing my own opinions and thoughts. It is really the right thing to do, morally. That’s why I didn’t create a crazy title for the Porsche recall. I emphasized that this was a report, and in this article I have simply kept it as unbiased as possible. I pointed out how Bloomberg mentioned Tesla and also brought up an accident involving Porsche’s Taycan EV, but that was just to point out that hardly anyone else was talking about it.
If it had been a Tesla, every media outlet would have talked about it. In my opinion, the Taycan is a nice car and a great way for Porsche to encourage its loyal brand customers to switch to electric vehicles. So, honestly, I hope Porsche will actually be able to fix these issues and I hope that someday I will announce more EVs in the future. For Porsche to do the latter, the Taycan has to be an ongoing success.