Could Gen Z be an emerging market for print media?



A look into the minds of Generation Z-er …

MNI Targeted Media, a division of Meredith Corp., today revealed the preliminary results of an online survey of 2,500 students to examine the interests, spending preferences and consumption habits of Generation Z , that is, those born between 1995 and 2012 who, according to the survey, will represent a huge share of purchasing power in the United States by 2020.

Among the most intriguing results of the survey:

  • 90% of Gen Z rely on the media to stay in touch with what’s going on in the world.
  • 60% prefer to shop in-store rather than online, but 75% use their phones while shopping to check prices or ask for recommendations.
  • 50% agree that knowing that a brand is “socially conscious” influences their purchasing decisions.
  • The average Gen Z spends an hour a week reading magazines.
  • 61% think that their generation would benefit from “unplugging more”.

Access a copy of the white paper accompanying the survey here.

BillboardNotice board for self-assessment …

BillboardThe parent company of has announced that it has opened an independent third-party investigation following the incident last week Daily beast item alleging that Hollywood Reporter-Billboard Media Group chairman John Amato withheld sexual harassment charges against former Republic Records executive Charlie Walk, a known personal friend of Amato, from reporting.

“Over the course of several weeks, sources said, Amato personally insisted that he review several stories on Walk. None of those articles – which were completed and included a lot of original reporting – were ever published.” , wrote on Daily beastis Max Tani. “Another story gathering allegations against Walk has also been quietly suppressed by Billboard several days after it was posted online. No explanation was given.

Asif Satchu and Modi Wiczyk, co-CEOs of Valence Media, as the company has been known since its merger in February with film and television studio Media Rights Capital, addressed the controversy in a note to Billboard employees Monday.

“Valencia takes editorial integrity seriously,” the memo read. “After consulting with our colleagues, including John Amato, we began the process of appointing an independent third party to conduct a full review of this situation. In addition, the review will ensure that our publications have and follow the best policies and procedures, and a mechanism for people to share their views and experiences in a confidential manner. We are committed to conducting a thorough, accurate and fair review. John has taken this course and supports a process that clarifies and resolves this issue for the benefit of all of his colleagues and our entire organization.

At least five women have accused Walk of repeated sexual misconduct for decades, from harassment to inappropriate and unwanted touching. Walk and Republic Records agreed to “go their separate ways” in March, and Walk was cut from the season finale of the FOX reality series “The Four,” on which he had been a judge.

New on the job board …

Harvard Business Publishing is looking for a Associate Director of Solutions Marketing, responsible for developing positioning, messaging and market sales strategies for the company’s entire leadership development product portfolio. Over ten years of product management experience and a “proven track record of success from strategic thinking to tactical execution” desired.

See this and other new job postings on

facebook-paid-ads-300x185Facebook defines the political issues for the verification of advertisements …

Last October, in response to revelations that Russian entities had purchased thousands of Facebook ads in the run-up to the 2016 US election, the company announced plans to tackle the misuse of its platform. -form partly in offering greater transparency around the source and nature of the advertisements it serves to users.

Today, Facebook released a list of “national matters of public importance,” topics on which any advertising targeting the United States will also require additional verification and labeling. The idea here, ostensibly, is that while many advertisements may not be overtly political in the sense that they do not support a particular candidate or party, they are clearly designed to influence public opinion around them. a particular political subject.

The list first discovered through Axes‘s Sara Fischer, includes: abortion, budget, civil rights, crime, economy, education, energy, environment, foreign policy, government reform, guns, health, immigration, infrastructure, the military, poverty, social security, taxes, terrorism and securities.


Leave A Reply

Your email address will not be published.