Essential Broadcast Media promotes four

Pictured (clockwise): Joseph Conner, Janet Buck, Rachel Heatherly, Ashley Gaskin. Photos: Jon-Paul Bruno

Essential Broadcast Media (EBM) announced the elevations of four staff members.

Among the promotions, Joseph Conner transitions from senior publicist to senior director, Janet Buck goes from publicist to director of public relations, Ashley Gaskins changes from Jr. Publicist to Publicist, and Rachel Heatherley transitions from coordinator to publicist.

“The care and precision this team takes in executing our individual clients’ media strategies is so thoughtful and intentional that they impress every day,” shares EBM’s founder and publicist, Ebie McFarland. “It’s an honor to represent the talent on our roster and to be able to do so alongside a group of professionals, this enthusiast is truly the dream.”

Among the award-winning artists on EBM’s roster are George Strait, Kenny Chesney, Eric Church, Darius Rucker, Ashley McBryde, Caitlyn Smith, Whiskey Myers, Ryman Hospitalityand Hootie and the puffer fish. Recently, EBM expanded its roster to include the reigning ACM Entertainer of the Year. Miranda Lambert and BillboardBest Country Artist of 2021, Morgan Wallen.

In addition, EBM represents comedians Sebastien Maniscalco, Taylor Tomlinson and dusty killas well as rock/pop bands KALEO and Michael Franti. The firm also oversees public relations efforts for the nonprofit organization Diversify The Stage, founded in the spring of 2020 by Noelle Scaggsco-vocalist of the alt-pop group Fitz and tantrumswith a focus on transforming the concert, event and touring industries to increase more diverse representation.

McFarland adds, “We are honored to have the opportunity to work with some of the greatest storytellers of our generation. After two years of reinventing how our business can operate more effectively, it’s important to recognize the talented people who power the PR machine behind executing our clients’ visions. To Joseph, Janet, Ashley and Rachel: Thank you for believing in hard work, music and the power of public relations. »

Congratulate Conner to [email protected]male to [email protected]Gaskin to [email protected]and Heatherly at [email protected].

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