Heidelberg Print Media Center in Atlanta Hires New Director, Sets New Vision for the Future

Press release | Heidelberg United States

Despite the many restrictions COVID-19 has placed on businesses, activity has remained strong at the Heidelberg Print Media Center (PMC) in Atlanta for the past two years. PMC Atlanta, located in Kennesaw, Georgia, is the largest printing demonstration facility in the United States and features the latest software and equipment Heidelberg has to offer.

Recently, Heidelberg hired Jeff Powalisz as manager of PMC Atlanta to oversee its showroom operations. With 22 years of combined experience in Heidelberg, Powalisz will manage daily customer demonstrations, training and testing in the demo room. Additionally, to ensure the facility remains state-of-the-art, PMC Atlanta will soon be installing its latest press, the Speedmaster CX 104, which offers a new sheet format to the product portfolio and incorporates the unique software of user experience (UX) from Heidelberg.

Visions for the future of PMC

With Heidelberg since 1999, Powalisz brings a unique understanding of Heidelberg’s product portfolio and the industry to his new role – having worked as a press demonstrator, product specialist and account manager. “Jeff is an ideal candidate,” said Clarence Penge, executive vice president of product management for Heidelberg USA. “His skills and understanding of the demo process from the customer, demonstrator and account manager perspective is unmatched.”

Looking ahead, Powalisz has a variety of near-term goals for PMC Atlanta. For starters, he wants to more closely align the goals of customers, the sales team, and the demo team to ensure demos are specifically tailored to each customer. “We have the ability to show printers very real scenarios that are unique to them,” Powalisz said. “With our team of accomplished demonstrators and state-of-the-art software and equipment, there are no limits to showing our customers their potential when they come here for a demonstration.”

Part of this vision includes showcasing the future of the industry – with a complete end-to-end dynamic Smart Print Shop, powered by Prinect. This means taking a client’s job from prepress to press, where artificial intelligence not only simplifies tasks and eliminates touch points during makeready, but all job and production data is also provided upstream for production quality or GIS reports and enable job status tracking. This type of automation and reporting would extend to finishing for greater efficiency and transparency throughout the production process.

Additionally, Powalisz and Penge aim to amplify training options for PMC Atlanta customers. “As technology continues to evolve, there is an apparent skills gap both in the workforce that has been working on presses for 20-30 years and also in the generation of operators who have just arrived. in the job market,” Penge said. Starting this year, Heidelberg USA will offer quarterly training sessions for different levels of press and postpress operators.

According to Penge, “We have an infinite pool of knowledge and the latest technology at our disposal. As an industry leader, we are obligated to educate and train our industry’s workforce to ensure they know what is possible. More information will follow about the new formations in Heidelberg in the first quarter of 2022.

A new press for a new year

Part of educating the industry on the latest technologies is also ensuring that PMC Atlanta is always equipped with them. PMC Atlanta will soon install a Speedmaster CX 104, a six-color UV machine with coater and Heidelberg’s patented navigated Push-to-Stop technology. The new 104-sheet format press offers commercial, packaging and label printers access to state-of-the-art offset technology with exceptional value for money. The new ergonomic design offers a completely new operating philosophy, Heidelberg UX, as well as a multitude of assistance systems. This provides the best possible support for operators at the Prinect Press Center XL 3 control station and the press itself. In addition, to ensure consistently short makeready times, the patented Intellistart 3 system automatically determines the makeready processes required for the jobs to be produced.

In addition to the new CX 104, Print Media Center is currently equipped with two POLAR cutters, a Stahlfolder TH 82, an Easymatrix 106 cutter, a Prinect workflow, Suprasetter 106 CtP, Versafire EV and EP, Labelfire 340 and Speedmaster XL 106 -8P +L. It will add a new Diana Easy 115 folder-gluer at the start of the year.

PMC Atlanta is open for in-person or virtual demonstrations – following CDC guidelines for the safety of its customers and employees. If you would like to arrange a demo at the Print Media Center in Atlanta, please contact your local Heidelberg sales representative or visit https://news.heidelbergusa.com/print-media-center.

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