Heidelberg publishes weekly print media industry climate report
Heidelberger Druckmaschinen AG (Heidelberg) launched its first weekly print media industry climate report on the impact of Covid-19 on print volumes in packaging and label printing formed by around 5,000 offset presses worldwide connected to Heidelberg Cloud.
The representative database of anonymized data consists of approximately 5,000 offset presses selected from all format classes from customers all over the world connected to the Heidelberg Cloud. Current data for approximately 50 countries per segment is shown on the world map above, with the colors shown on the country map being indicative of the comparison of the current estimated production in printing plants against the previous year. The scale ranges from 1 (severe impact of Covid-19 on production) to 8 (production above last year’s level), with 7 representing production at last year’s level.
âWith the Print Media Industry Climate Report, we are taking the pulse of our customers,â said Rainer HundsdÃ¶rfer, CEO of Heidelberg. âThe weekly climate in the printing industry has been developed to support printing companies especially during the Corona pandemic. It is important that all players in the printing industry understand which market segments and which countries are currently most affected.
âThe basis of this added value is the large data pool in our cloud, to which almost all newly delivered presses are connected. We publish this information without access restrictions to set an example for the industry and are happy to exchange information with printing associations and partners around the world. Together, we are mastering this crisis.
The Heidelberg estimates provide a representative picture of the current state of the print media industry and indicate where priorities and efforts are needed to support those involved in the industry.
The company’s report found that over the past four weeks, printing production in China has fallen by as much as 80% from normal volumes, but has recovered as the infection curve narrows. and is now back to last year’s levels in both advertising and packaging / label segments.
According to Cloud data, the packaging and label segment is very stable during the corona period, mainly due to the increasing demand for food and pharmaceutical packaging. However, local supply issues such as the shutdown of paper production in India are negatively impacting this segment in some countries.
While print production in all other countries was stable until mid-March 2020 and was above the level of previous years, the outbreak of the corona pandemic and the shutdown in the countries resulted in a significant reduction in the printing volume in the world, especially in the commercial sector. Marlet.
Weekly updates will be available on Heildelberg website providing access to more detailed data regarding different segments of the printing industry and country-by-country reports.