The Knesset enacts a law banning cigarette and tobacco ads in the print media, nearly four years after a blanket ban on such ads in all other spaces.
The amendment to the law, proposed by Meretz MK Mossi Raz and Common List MK Ofer Cassif, passed the second and third readings, with seven votes in favor and no opposition.
The general ban on advertising in all media other than print currently extends to cigarettes, cigars, hookah products and papers used to roll cigarettes. It also prohibits advertising for herbal substances other than tobacco used for smoking, as well as electronic cigarettes and all related devices.
The amendment to the law will prevent advertisements for cigarettes in print media in several stages.
The first stage, which will last three years, will require print media advertisements to include an even larger warning about the harms of smoking than currently required, so the area of the warning will be double that of the announces itself.
In the second stage, which will last four years, the maximum ad size will be reduced by 25% each year, and in the third stage, advertisements will be completely banned.
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