Local broadcast media organize Centraide for Centraide on September 30

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Centraide press conference held in March 2020 announcing the Community Crisis Fund. Photo courtesy of United Way of Central Alabama

On Wednesday September 30th, something very special is going to happen in central Alabama. For the first time ever, local broadcast media are joining forces to encourage viewers and listeners to support United for Centraide. Learn more about this important event and why you should listen and connect.

United for Centraide

During the month of September, local broadcasters participating in Centraide pour Centraide worked diligently to raise awareness and promote the important work of Centraide.

On September 30, all participating stations will ask their audience to make a commitment and donate to this important organization.

The message

This year’s United Way campaign message centers on the immediate response and ongoing recovery efforts in the face of the pandemic and ensuing economic crisis.

United for United Way is not a telethon, but rather an important partnership that will direct attention to today’s unprecedented needs, such as:

  • Basic needs: food, shelter + assistance to public services
  • Mental health: depression, drug addiction, domestic violence + child abuse
  • Support for the workforce: childcare, vocational training + transport

Local TV and Radio Stations Show Their Commitment

“United for the United Way is an exciting new addition to our campaign. – John Martin, Senior Vice President of Resource Development, United Way of Central Alabama

The broadcast campaign is led by Tom Luckie of Luckie Media. Thanks to Luckie’s campaign leadership, every TV station in the Birmingham market participates in United for United Way. They include:

Dozens of local radio companies will also join the campaign, including:

  • 9 SummitMedia stations
  • 6 stations at Cumulus Media Birmingham market
  • 16 iHeartMedia radio stations serving central Alabama

Serving Central Alabama – Be A Part Of The Story

Hope is coming

United Way of Central Alabama serves Jefferson, Shelby, Walker, Blount, St. Clair and Chilton counties providing solutions to the community’s most critical needs. Through partner agencies and community initiatives, they improve community life and conditions by creating and mobilizing resources. Centraide fights for the health, education and financial stability of every person in every community.

Join our local presenters on September 30 during Centraide pour Centraide and make history.

To donate to the Centraide for Centraide campaign, visit Centraide website or text United at 62644.

Sponsored by:


  • Pat Byington

    Long-time curator. Former Executive Director of the Alabama Environmental Council and Wild South. Editor of Bama Environmental News for over 18 years. Highlights of his career include taking an active role in creating Alabama’s Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preserving special places throughout Is through the Wilderness Society and Strengthening (Strengthening) the State of Alabama Cancer Risk and Mercury Standards.


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