Media Brokerage Africa is the spearhead of pan-African media solutions
Connecting African broadcast companies and marketing agencies with international broadcasters through channel and content distribution, ensuring exponential growth in ad sales, sponsorship and promotions
The current economic climate imposes cost reductions at all levels for international broadcast partners in Africa. Media Brokerage Africa, a tailor-made pan-African broadcast media brokerage firm, is committed to providing cost-effective and innovative media solutions to its portfolio of founding clients in entertainment, information and sport.
Launched in July 2020, Media Brokerage Africa specializes in Channel distribution, sales and affiliate management across Africa, Content sales and brokerage connecting Pan-African audiences to international content (through acquisitions, sales, content blocks and pop-up channels), and Advertising, sponsorship and promotion, including the negotiation of sports rights in Africa. The company operates on all broadcast platforms, including free television (FTA), pay television, digital switching (DSO), mobile telephony and over-the-top (OTT). Media Brokerage Africa consults on behalf of new and existing platforms within the African broadcasting ecosystem, bringing excellent international content to African audiences, aligning and cultivating deeper meaningful connections.
Partnerships are essential to the strategic success of Media Brokerage Africa, both now and in the future. Existing customers include the South African public broadcaster, SABC; TV production company, Brain wave productions; and the Ethiopian OTT television and entertainment platform, Habeshaview, which operates Internet Protocol Television (IPTV) services offering rich content that includes live television, documentaries, dramas, children’s programs, lifestyle shows and many more.
Recently, Media Brokerage Africa announced numerous Pan-African exclusive distribution partnership agreements, including IMMediate platform official entry into Africa’s booming online marketing industry, helping marketers create the best content possible. Swig Media, LLC offering a bouquet of original thematic channels on Africa. Global Fashion Channel, featuring fashion, beauty, art, luxury lifestyle, culture, music and special events from around the world. Other exclusive partnership agreements signed include The Dancehall channel, bringing Dancehall culture to the African continent, ENLIVE tv to provide Christian entertainment to African viewers, and HistoryZoo, a magical place where entertainment, music and education come together to create a learning adventure for young children.
“In line with the changing media landscape and the demand for a multi-channel solution as opposed to siled offerings, I am excited to create, grow and lead this new company. It’s not just about selling media platforms anymore, it’s more about meeting our clients’ marketing goals, ”said Colman Murray, Founder and CEO of Media Brokerage Africa. “I am delighted to further enhance Media Brokerage Africa’s exceptional portfolio of brands and revenue streams across the continent. This is an exciting opportunity and I look forward to taking this company to unprecedented heights. “
Prior to devoting his full-time job to Media Brokerage Africa, Murray held pan-African leadership positions in print, digital and broadcasting companies including Yahoo! Time Inc., Fox Networks Group and WarnerMedia. As a journalist, Murray wrote for Time, Rolling stone, Twirl, Media Time, The independent, as well as owning, editing and publishing a stable of South African magazines across Hot mustard media.
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