‘Nalla Vaartha’, team awarded with the Channel’s Broadcast Media Award | ‘Nalla Vaartha



Kochi: In September 2014Mathrubhumi News’ featured a half hour segment of ‘Nalla Vaartha’, {feel good} news, which was seen as a sweet relief from the confrontation discussions of controversial issues in the Malayalam channels. Journalists were encouraged to sniff out stories of hope and inspiration, which celebrate the unhindered victory of the human spirit over trials and tribulations. The peer-reviewed content has set an industry benchmark for this unique type of programming. An important ingredient, given the segment’s “mellow” tone, is the attention to camera, editing and overall processing.

To the laurels that the program has already reaped, in addition to the great satisfaction of viewers, comes additional recognition under the aegis of the World Malayalee Council. ‘Nalla Vaartha’ received the award in the channel’s broadcast media. The team consisting of presenters Sreeja Shyam, Deputy and Senior Deputy Editor Mathu Saji and Producer Anija EJ received a Certificate of Merit and a cash component of Rs. 1 lakh by the Chief Minister Pinarayi Vijayan at the Taj Gateway here.

Other people honored by the CM on this occasion included the main photographer of “Mathrubhumi” VS Shine and the director of Kozhikode M Sreeja, the head of human resources of Air India Express T Vijayakrishnan and the regional director of “Mathrubhumi” Kozhikode C Manikantan for the CSR initiative “Mathrubhumi SEED” – ‘Ente Projet Edakkad.

After watching the initial broadcast of “Nalla Vaartha” on September 22, 2014, Dr. B Ekbal, a renowned scholar and public health activist, posted a glowing commentary on YouTube.

Screenshot of Dr B Ekbal’s message

“I watched the show ‘Nalla Vaartha’, which started tonight at 9:30 p.m. on ‘Mathrubhumi News channel‘. Instead of depressing nightly stories, this initiative to reach viewers with tales of upbeat efforts, small attempts, and remarkable successes projects the world as full of promise. The first broadcast with such hopeful reports seems to have served the purpose. The opening report was on Hana Fathima’s student donating the monetary award she received for singing at the cost of Rishitha’s heart surgery from an economically backward family. The following reports focused on the successful source waste treatment effort led by Dr. Thomas Isaac MLA at Alappuzha Corporation; social protection programs implemented by Superintendent R Sahirsha of Punalur Taluk Hospital; how ten young people built an indoor stadium costing Rs. 27 lakhs in Balusserry and on running a 15 year old public trust that meets the midday meal needs of 500 patients at Idukki District Hospital, for n ‘to name a few.

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