National Broadcast Media Company Launches Third Local OTT Channel With ViewLift | State


NEW YORK, December 2, 2021 / PRNewswire / – ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the launch of its third virtual channel with the largest local broadcast television group in United States.

According to a recent report, news consumption is on the rise in the United States, with 54% of American consumers watching more broadcast news, while 34% report watching at least three additional hours of news per week. Between the global pandemic and increased interest in politics both locally and nationally, it’s no surprise that viewers are looking for streaming services to access the news.

“The increase in news consumption and popularity on digital streaming platforms opens the door for owners of TV channel groups, especially when it comes to local news,” said Rick allen, CEO of ViewLift. “Station owners without a streaming strategy in place need to take the time to find a partner who can help them meet the needs and wants of their audience while meeting the overall revenue goals of the business. While streaming isn’t necessarily new, even the biggest TV channels are still testing the waters to see what works and what doesn’t. “

Thanks to the partnership with ViewLift, the two existing media channels present hundreds of news content per week. Offered via live streaming and video on demand (VOD), the third newscast channel will offer short and long news shows, reruns, original content and features.

“Broadcast and cable executives are constantly touting new platforms, moving their best talent to streaming channels. However, viewers still demand localized news content and look to their local broadcast channels to meet their needs, ”said Manik bambha, co-founder and president of ViewLift. “Without the right technology and the right strategy in place, these broadcasters risk losing viewers to other streaming services and media. ViewLift offers broadcasters a proven and scalable way to maintain and expand their market share without losing out to their media competitors.

For more information on ViewLift and its OTT solutions, visit

About ViewLift:

ViewLift is a full-service digital content distribution platform for media companies, sports leagues and teams, broadcasters and more to monetize their content through native branded apps on major OTT devices including the web, mobile devices, devices connected to television, smart televisions and game consoles. ViewLift operates across the entire digital ecosystem, comprising the unique requirements and best practices of each device. ViewLift offers its customers a range of monetization models on a proprietary platform with advanced analytics, allowing performance to be tracked in real time.

Media contact:

Ashléa alley

BLASTmedia for ViewLift

[email protected]


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