Officeworks enters print media with free in-store magazine

Officeworks has launched the first issue of its new in-store magazine, which is available for free both in-store nationwide and online through content partner Medium Rare Content Agency.

The publication includes gift guides, arts and crafts activities for adults and children, home office updates, tech tips and more, and will be distributed to 250,000 copies in the network of 167 Officeworks stores targeting a wide variety of customers.

The magazine is the latest instance of content created by Officeworks, complementing the Officeworks Noteworthy digital content platform as well as the Officeworks provider and advertising offering across owned channels, including catalog, digital advertising, email and more.

Each issue will cover five themes – Work, Learn, Create, Connect and Give – and feature ideas from local artists, business experts, designers and popular personalities.

The launch of Officeworks magazine comes as Australians are increasingly interested in branded magazines. In May 2022, market researchers Roy Morgan found that 14.8 million Australians read magazines, with free branded magazines making up three of the four most read publications.

Jessica Richmond, Managing Director of Marketing & Insights at Officeworks, said, “The market is continually evolving and so are the products and services we offer our customers. Our new Officeworks magazine is designed to inspire customers to make things happen, while showcasing our wide range of products and services.

“The launch of our magazine builds on the success of our Noteworthy content platform, providing customers with another way to engage with our brand and discover something new as they work, learn, create and grow. connect from anywhere in Australia.”

Nick Smith, Managing Director of Medium Rare, said: “Medium Rare is delighted to partner with Officeworks, a company we have proudly worked with for a long time, to produce and publish the new Officeworks magazine. We have already enjoyed a successful three-year working relationship through our collaboration on the launch of the Noteworthy content platform and the production of award-winning content that helps customers work, learn, create and connect.

“The new magazine is fresh, fun and colorful – and showcases the wide range of Officeworks products in a lifestyle format that will be relevant to readers’ lives.”

Officeworks magazine will be available for free in-store and online four times a year starting Thursday, August 18, 2022.

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