Opportunities in audiovisual media



Audiovisual media is a dynamic field which offers a variety of opportunities for aspirants

With increasing consumption of content, broadcast media have evolved and professionals must be equipped to meet the demands of a diverse and ever-growing audience. Broadcast media include news, talk shows, music programs, commercials, and movies. It has different aspects: research, reporting, content writing and editing, video editing, photography, among others. Professional roles also vary from reporters, cameramen, technicians and other members of the production team to marketing, sales, promotions and advertising.

Career prospects

For young people, the broadcasting industry offers a variety of opportunities. TV news channels, social media agencies, digital marketing companies, the media, and even businesses are hiring journalism students. It could involve working in politics, business, sports, crime, entertainment, lifestyle and more.

Journalism today is driven by facts, research, and witnessing things as they happen. Journalists and news agencies use analytics to authenticate their stories before publishing or broadcasting them. Some key areas for budding journalists are environment and climate change, energy, artificial intelligence and machine learning, technology and health.

Factors to consider

When choosing a college for a broadcast journalism degree, focus on factors such as curriculum, practical exposure, faculty members, facilities and infrastructure, internships and placements. , industry connections, alumni, and fees.

To move up the professional ladder, start by working for reputable companies as interns or full-time jobs. Some start their careers as editors and are progressively promoted to managers or editorial decision-makers, while others choose to remain reporters.

While established companies offer a relatively better salary package than newer ones, focus on gaining experience and knowledge in the early stages, rather than how much money you will make.

Building new relationships with peers, colleagues, mentors and faculty is essential, as is nurturing them. The broadcasting industry works on relationships. Most networking is done simply by being curious and always looking for more.

The writer is director of the School of Liberal Arts, Performing Arts, School of Media and Journalism, and holds a doctorate. Coordinator for Liberal Arts, MIT World Peace University (MIT-WPU)


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