Print media invited to collaborate, take advantage of digital



job September 19, 2019 at 10:59 am

To survive and maybe even thrive in the digital age, the print media industry must open up to collaborations, build on existing strengths, and step out of your comfort zone to learn new things and experiment. These are some of the key points that Joanna Chan-Mojica, media director of Dentsu Aegis Philippines and general manager of Carat Philippines, brought home at the 8th of United Print Media Group (UPMG).e The General Membership Meeting sponsored by The Philippine STAR and BusinessWorld was recently held at Resorts World Manila in Pasay City.
Joanna Chan-Mojica, Media Director of Dentsu Aegis Philippines and Managing Director of Carat Philippines (CENTER) receives a plaque of appreciation from UPMG President Barbie Atienza, External Affairs Manager of Manila Bulletin Publishing Corp., (5e from right) and a token of appreciation from Philstar Media Group Executive Vice President Lucien Dy Tioco (5e from left) with UPMG officers and directors: (left to right): Jong Arcano, Philippine Daily Inquirer Key Relations Manager, Annie Grefal, OIC for Manila Standard Sales and Operations, Marvin Estigoy , Vice President of Sales and Advertising of Business Mirror, Vivienne Motomal, Vice President of Sales and Advertising of the Journal Group of Publications, Jay Sarmiento, Senior Director of Program Sales at Philippine STAR and Director of Sales and BusinessWorld Marketing, Jun Aluad, Advertising Director of Pilipino Star Ngayon, Sherly Baula, Credit and Collection Manager of Chinese Commercial News and Badette Cunanan, Public Relations Manager of Manila Bulletin Publishing Corp.

In Ms. Chan Mojica’s presentation titled “Impact of Today’s Evolving Media Landscape to Media Industry, she cited that Internet users today engage with different websites and applications, including social media platforms (Facebook , Instagram, Twitter), e-commerce platforms (Lazada, Shopee), a video sharing site (YouTube) and web search engines (Google, Yahoo), and encouraged the print media to forge collaborative relationships with them. “What is preventing UPMG from partnering with them? This is the year of collaboration. We are no longer starting from scratch. We continue to partner, ”she said. She suggested looking for the right partners and doing projects with them, even experimental ones. Ms. Chan-Mojica said that media companies can already provide many opportunities for advertisers to go digital. Crossover is arguably the new normal, with local TV companies offering original movies and series on on-demand streaming services and mainstream media figures setting up their own YouTube channels. She highlighted the ability of media companies, especially print media companies, to create credible content, calling it their bailiwick. “Harness digital because unfortunately or fortunately we can’t run away from it,” Ms. Chan-Mojica said, adding that it should be used as an engine to expand the print content ecosystem that can provide business solutions. The print media industry can also benefit from the booming influencer economy. Ms Chan-Mojica said Filipinos love influencers and see them as inspirations. “We know in your newspapers you have influencers – your writers,” she said. Newspaper publishers can create communities of subscribers around them. Finally, Chan-Mojica encouraged print media companies to embrace the mindset of software and technology developers – not to be afraid of making mistakes, to pivot immediately. “If that doesn’t work, move on. Change and change, ”she said. “Don’t be afraid to collaborate, pilot, test and learn. “” We believe in your industry. Why do we believe in your industry? Because you are producing content. And our client partners need content, ”she said.

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