Print media invited to collaborate, take advantage of digital
job September 19, 2019 at 10:59 am
In Ms. Chan Mojica’s presentation titled âImpact of Today’s Evolving Media Landscape to Media Industry, she cited that Internet users today engage with different websites and applications, including social media platforms (Facebook , Instagram, Twitter), e-commerce platforms (Lazada, Shopee), a video sharing site (YouTube) and web search engines (Google, Yahoo), and encouraged the print media to forge collaborative relationships with them. âWhat is preventing UPMG from partnering with them? This is the year of collaboration. We are no longer starting from scratch. We continue to partner, âshe said. She suggested looking for the right partners and doing projects with them, even experimental ones. Ms. Chan-Mojica said that media companies can already provide many opportunities for advertisers to go digital. Crossover is arguably the new normal, with local TV companies offering original movies and series on on-demand streaming services and mainstream media figures setting up their own YouTube channels. She highlighted the ability of media companies, especially print media companies, to create credible content, calling it their bailiwick. âHarness digital because unfortunately or fortunately we can’t run away from it,â Ms. Chan-Mojica said, adding that it should be used as an engine to expand the print content ecosystem that can provide business solutions. The print media industry can also benefit from the booming influencer economy. Ms Chan-Mojica said Filipinos love influencers and see them as inspirations. âWe know in your newspapers you have influencers – your writers,â she said. Newspaper publishers can create communities of subscribers around them. Finally, Chan-Mojica encouraged print media companies to embrace the mindset of software and technology developers – not to be afraid of making mistakes, to pivot immediately. âIf that doesn’t work, move on. Change and change, âshe said. âDon’t be afraid to collaborate, pilot, test and learn. “” We believe in your industry. Why do we believe in your industry? Because you are producing content. And our client partners need content, âshe said.
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