The implications of digital technology for broadcast media



From buying a newspaper to opening a news app on your tablet, from renting a DVD to streaming your # 1 show on a smart TV, buying a cookbook to getting edited recipe recommendations on your cell phone, the digital transformation of the media business has already begun.

In the digital world, innovation evolves rapidly while it is the buyers who set and disrupt the rules of the game. In this specific situation, every business goes digital and therefore requires a digital orientation in all business processes and capabilities. .

In the media sector, digital transformation seems to be widespread. Rapid advancements in technology, combined with the limitless opportunities offered by digital video, allow new players to enter the market and build disruptive business models that destabilize traditional media organizations and draw crowds in seconds.

Digital technology presents itself as a strong establishment where the current media industry sits. Therefore, today when we talk about broadcast media like TV (digital and analog), internet media (digital podcasts, web logs, sites), radio, online streaming (Netflix, Amazon, Prime , Hotstar, Voot, Disney Hotstar). The industry is effectively adopting cloud-based innovations such as Over-The-Top (OTT) services, thereby improving their business models and workflows to keep pace with current demand-supply chains. According to the STATISTA report, the number of users of the OTT video section is expected to reach 2,923.6 million by 2025.

Technological developments such as augmented reality, virtual reality, artificial intelligence, deep learning, voice control devices are changing the way broadcast media deliver data today.

Generational changes

The times are changing. There are many articles that explore the large number of changes accompanying recent college graduates that have become the dominant monetary force to be reckoned with, previously claimed by the baby boom generation. However, for the media, this shift will be much more cruelly felt.

Recent college graduates process data and content in much more unique ways than other different generations before them. They were raised with more data than they might possibly need, all at their fingertips. This overexposure made them pay more attention to all that is written.

by connoisseurs. They are also rarely affected by advertising, which financially affects broadcast media organizations that depend on conventional advertising sales. Fortunately, millennials really appreciate authenticity and are required to subscribe to content more than other generations. Media organizations that are open, fair and transparent, and produce content innovative enough to be shared, have everything they need to be successful.

Voice activated devices

Well-known streaming services like Netflix, which offers 6,000 titles, and Amazon Prime Video, which boasts over 18,000 titles, require advanced search capabilities to help watchers discover these massive content libraries. Text search streamlined content discovery for early streaming services, but we’re moving on to the next chapter now.

Voice-activated searches through smart speakers and voice controllers are the “surprising results” destined to become the most prevalent smart innovation among customers. Why? Basically: These devices dramatically improve the customer experience and increase accessibility to video content. By using voice search, audiences who do not normally frequent streaming services, such as the baby boomer generation, will be able to tap into the video content available to them.

We’re at a critical point with voice-activated devices, a state of mass consumer adoption that various trends like virtual reality and augmented reality just haven’t seen at this point. Studies have shown that almost half (43%) of buyers stream from connected devices. Combined with reports that 60% of shoppers use voice controllers on a daily basis, it is safe to say that voice search is taking deep root and will continue to expand in 2021.

NextGen TV – ATSC 3.0 Technology

ATS-3.0 is the cutting edge innovation in broadcasting, the latest form of Advanced Television Systems Committee (ATSC) inc. standards. It characterizes the way in which TV signals are actually broadcast and interpreted. It is a higher level of over-the-air (OTA) or antenna-based television system and, alongside Internet access, provides a high-quality interactive experience for customers. We can watch videos broadcast on TV as well as even on our cell phones, tablets and in cars too! Viable Android gadgets like Sony, Samsung, and LG are now embracing this new ATS-3.0 model in the TV world. The most recent news on this innovation comes from OKLAHOMA CITY (OKC) in the United States, where five TV stations have declared the ATS-3.0 innovation arrangement. Earlier, deployments took place in Austi, Texas. ABC, NBC, FOX are the names we can associate with without any problem! They are part of media monsters like Hearst, Sinclair, Nexstar and Preferences, which join NextGen TV ATS-3.0 technology.

Omnichannel experiences

The ability to create and deliver multi-channel customer experience resolution will allow telecom organizations to stand out and support different disruptors entering the business.

The point is to deliver digital experiences that go beyond content. This includes giving it away on the device of your choice as well as on demand.

Many believe that the media industry is transforming into a digital collaborative ecosystem, as it is generally perceived over time that digital experiences cannot be delivered or monetized without multistakeholder collaboration. While movies and TV programs are constantly taking over ‘on demand’ mode on any digital gadget, books, newspapers, magazines and various types of publications are re-examining interfaces, for example smartphones and the tablets.


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