TMI Media recognized the traditional media activity of Sanlam and Santam



TMI Media, a member of Matrix Communications Group, has been awarded the prestigious traditional media company for Sanlam and Santam after a hotly contested five-month presentation process.


Kgaugelo Maphai and Quinton Jones

TMI has been recognized as a leader by winning numerous awards, including the Financial mail Adfocus Independent Media Agency of the Year in 2017 and 2018. In 2020, the agency retained the traditional Woolworths media account and signed consumer segment Adcock Ingrams in 2021.

“We are thrilled to have the opportunity to work on two great brands, and most importantly with good people who are passionate about their business. We look forward to partnering up and making changes on Sanlam and Santam, ”said Quinton Jones, Managing Director of TMI Media.

Kgaugelo Maphai, President of Matrix Communications Group, said, “Pitching is always an intimidating experience, especially now, where you are likely to virtually introduce to a group of panelists. When we launched the Matrix Group, it was essential that we invest and partner with some of the best local agencies in line with our strategy of building a leading pan-African integrated communications group. At TMI Media, we have an award-winning agency that has continuously exceeded its weight, and now having the opportunity to work with two iconic leaders in the South African financial services market, we have the opportunity to demonstrate our ability to partner with our clients to drive their business growth.

“It was so essential for our team to spend time finding the right agency for our businesses. These decisions are not taken lightly and we believe in long term partnerships. All the agencies that pitched were carefully evaluated by our panel of purchasing and marketing managers within Sanlam and Santam. Both companies were impressed with the quality of the placements, but unanimously agreed that TMI Media was the agency of choice, ”said Sydney Mbhele, group director for the brand at Sanlam Limited. “They were incredibly impressive, especially their insights and approach to strategy which we believe will benefit our business going forward.”

Mokaedi Dilotsotlhe, Brand Manager at Santam Limited, said: “There is no doubt that the quality of the locations was of a high standard and we thank all participating agencies for their professionalism. It was a close race, but what swayed the panel towards TMI Media was their somewhat provocative and unconventional thinking, the depth of experience in the team, their deep focus on metrics and the fact that they have demonstrated that they were not only in touch with current trends. , but were preparing for a future requiring more innovation and digitalization.
Maphai explained, “We did not present like a typical media agency. Instead, we used Matrix Group’s integrated approach to showcase our capabilities, local knowledge, and the bespoke tools of our other agencies to demonstrate our understanding of the local consumer landscape in this changing world in which we are living now.

It’s a great way to end the year for TMI Media and with this victory the agency will soon be opening its Johannesburg office. The appointment is effective from February 1, 2022.


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